Category Archives: Blog

Drippin’ Too Hard

Over the past few years, we’ve worked hard to build a brand that excels in both traditional and non-traditional furniture markets. Our portfolio and vibe give us the ability to play in multiple channels – and girl have we been busy!

Things really got kicked into high gear late last year when we were invited to set up a VIP lounge for Machine Gun Kelly’s EST Fest in Butler, Ohio. It was a 3-day festival filled with music, food, parties and trying to remember the day before!

SIXINCH “mobile” lounge
EST Fest 2018

As 2018 came to a close, more opportunities started to come our way. One amazing relationship was kicked off due to Instagram stalking at its finest! We were flipping through IG and noticed a friend’s new venture called Rich Energy. What was Rich Energy? We had never heard of it so we researched and found out that it was brand new to the US market. We instantly thought about the opportunities for co-branding. They sell a premium drink and we curate premium environments – a match made in heaven. JT sketched the concept, presented it, and it’s been magic from that day!

SIXINCH lounge mock for Rich Energy

Fast forward to Rich Energy’s first US event, which was located in the VIP area of Revel Nightclub in Indianapolis, and held during the 2019 NFL Combine. The initial thoughts we had about helping them curate a space for their product came to fruition. The 3-day event was amazing and it helped Rich Energy kick things into high-gear! The sky is the limit for this brand, and we are excited to help them grow market share.

SIXINCH lounge for Rich Energy
SIXINCH + Rich Energy Team

On the heels of the Rich Energy lounge was another opportunity brought to us by our MGK family. This time, we were asked to curate a space for the #culturehouse19 at SXSW in Austin, Texas. JT worked his mock-up game and came up with a solution for their space. Below is our concept sketch along with event photos. As you can see, everything turned out great!

#culturehouse19 mock-up by Josh Taylor

2020 – What’s next?

Giving Back

Helping those less fortunate

SOUTH BEND –  Furniture designer and manufacturer SIXINCH North America and TJ Jorgenson of TJ21MEDIA Group partnered to make sandwiches and write inspirational notes for those in need.

“I’ve always wanted to get more involved in the community,” says Josh Taylor, Director of Marketing for SIXINCH. “Recently, I’ve watched my friend Ricky Smith of #RAKE do some amazing things in his community and when my 9-year old decided to raise money for St. Baldrick’s Foundation by shaving her head, I knew I had to step up my community service efforts.”

“Josh called me and said, I know it’s last minute but what can we do to get our girls together and help make a difference,” says TJ Jorgenson, Founding Partner for TJ21 Media Group. “I said whatever it is, I’m in – let’s do it!”

Each bag included a sandwich, crackers, and a personal note of encouragement. Once all of the bags were complete, the team drove around South Bend, Indiana, and distributed to those in need. “It was an amazing feeling to not only help others but to have my daughters by my side doing it! The world needs more people to care and it starts with showing our youth how to do that,” says Taylor.

At the end of the day, more than 70 bags were delivered throughout the area and multiple people’s lives were affected. “We can always do more, but doing something is the first step,” says Jorgenson.

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About St. Baldrick’s Foundation

Worldwide, 300,000 children are diagnosed with cancer each year. And in the U.S., more children die of childhood cancer than any other disease—more than AIDS, asthma, cystic fibrosis, congenital anomalies, and diabetes combined. Less than 4% of the National Cancer Institute’s budget is solely dedicated to childhood cancer research. The St. Baldrick’s Foundation exists to change these realities. By working closely with leading pediatric oncologists, we determine the most promising research to fund and create funding priorities to make the greatest impact for children with cancer.

Read more about St. Baldrick’s Foundation

About TJ21 Media Group

Our founder, TJ Jorgensen, began his professional marketing career at the age of 18, as an intern at Burch, Inc. in Benton Harbor, Michigan working with clients like JB Hunt. By the age of 21, he took another jump, learning the sign and graphic industry in St. Joseph, Michigan before starting his own small sign business in Berrien Springs, Michigan. His dedication to clients back then meant staying up all night for a $50 project. He was labeled the guy that would go to any extent to serve his client. Fast forward over 25 years and the passion and drive is even stronger.

Today, he serves only you, the client. TJ21 Media Group is a media marketing agency located in downtown South Bend, Indiana. Our prime area of focus is video production – including live multi-camera broadcasting – web development, social media marketing, graphic design and marketing representation, however with our strong team of passionate staff members we are here to serve all of your marketing needs.

Read more about TJ21 Media Group

About #RAKE

Helping people has continued to be a passion for the founder, Ricky Smith, over the years. Raised in the Cleveland suburbs of Warrensville Heights, Ohio, Ricky possessed a need to excite the world with his off-kilter wit and eagerness to help the needy any way he could.  Through his routine charitable actions, Ricky possessed a sense of randomness. From giving random umbrellas on a rainy day to offering prime time sporting tickets to absolute strangers, Ricky wanted to create experiences for people while giving back.

Read more about #RAKE

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WE GOT FiLTHY

Interactive art show brings furniture to life

CLEVELAND –  Furniture designer and manufacturer SIXINCH North America and Glen Infante of iLTHY held the first ever “FILTHY” event in Cleveland this past weekend.

FILTHY, a combination of “furniture” and iLTHY, was conceived with the thought of bringing creatives together to experience SIXINCH furniture and live art.

“Contract furniture needs a twist,” says Josh Taylor, Director of Marketing for SIXINCH. “We’re integrating music, art and culture into our brand’s lifestyle. We don’t want to be known for just creating cool furniture, rather, known for creating amazing experiences,” says Taylor.

To pull off the event, SIXINCH partnered with Devin Harris of CHPTR, a brand development firm, to connect the dots. “The goal started with putting SIXINCH and iLTHY together in a collaboratively beneficial way. What resulted was not only a showcase of their respective creative talents, but an enhanced awareness around two new amazing Cleveland spaces,” said Harris. “The Quarter has delivered on creating a true mix-used, amenity-driven residential property with The Grocery OHC firmly anchoring that vision and this was an opportunity for individuals from all different parts of the community to see that firsthand together,” says Harris.

At the end of the night, SIXINCH held a drawing for one lucky attendee to take home Glen’s artwork.“This is just the beginning! SIXINCH North America is going to rock the furniture world and we hope you join us in the fun!” says Taylor.

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About Glen Infante / iLTHY®

Glen Infante is an Asian American artist, painter, illustrator, graphic designer, product photographer, design consultant and founder of iLTHY (clothing) who emerged from the Cleveland music scene as a designer. He was mostly known for his (vector) digital portrait style and it has become his signature art form since he started making cover art back in 2005. Glen has designed mostly for the local scene, but has also worked with nationally known recording artists such as Machine Gun Kelley, Busta Rhymes, Eminem, 2 Chainz, Kid Cudi, King Chip, Wale and Bone Thugs -N- Harmony. Glen’s services includes, CD cover designs, company logos, event flyers and concert posters.

Attachments
SIXINCH LOGO
SPONSOR LOGOS
PHOTOS

Denver Design Week – Recap

by Josh T.

I had the pleasure of being invited to Denver Design Week to speak on the panel, “More Than a Logo: How to Establish a Unique Brand in a Cookie Cutter World.” I was joined by three other industry leaders and we spoke of our experiences to a packed house. 

The main focus was stepping outside of a logo and looking deeper into what a brand should focus on in order to be successful. I shared my stories and talked about building the proper team. I stressed that if your brand’s priorities are properly set, people’s experience with the brand and your logo will be remembered as a good experience. Initially, a logo is just that, a logo. Once someone interacts with your brand, the logo becomes a placeholder for an emotional reaction. I stress that customer service should be the core of any business and if you don’t have the right people in those positions, you can forget all of the external marketing you are doing. Think about the fact that you are spending your marketing dollars to get people to notice your brand only to have their interactions be dreadful. You tell people how great you are and, when they reach out, you are the complete opposite. 

It all boils down to the fact that creatives get lost in the aesthetics and the company gets lost in the numbers. When they meet, you end up with a great looking brand guide and a solid sales and pricing infrastructure. Everything is thought through to the smallest detail except for your customer service leader.

This position can make or break a company, period. 

That was the focus of my conversation with the group. I truly believe that the right team, especially customer service, will determine how successful your brand will be in the end.

Side note: If you ever get the chance to check out Denver, more specifically the Rhino district, please do. The people are amazing, the beer is flowing and the street art is breathtaking. Take my advice, you will thank me.

 

New showroom in Chicago’s Merchandise Mart

Boutique showroom to provide A&D community a space to experience cutting-edge furniture design

CHICAGO –  SIXINCH North America, one of the most talked about furniture brands in the world, is opening a boutique showroom within The Merchandise Mart (The Mart), in downtown Chicago.

The 1,130-square-foot space can be found on the tenth floor of The Mart, among other premier design labels. SIXINCH’s boutique showroom serves as a flagship studio for the brand’s artfully designed solutions. The space allows architects and designers to see first-hand how SIXINCH builds iconic environments.

“From day one, SIXINCH has brought a new twist to the contract furniture world. One of our hurdles was the ability to showcase curated spaces utilizing our unique products. That all changes with this showroom space at The Mart,” said Josh Taylor, Director of Marketing for SIXINCH North America.

The new showroom will highlight the SIXINCH patented FlexPlus coating and industry-leading upholstery techniques on new and existing products exclusive to the brand. “We bring something different to the industry. Our products are unique, durable and multi-functional. The ability to create Iconic third space environments with our product is unmatched – and it’s only getting better,” says Taylor.

The showroom grand opening is during Neocon, held annually at The Mart where 50,000 design professionals connect, learn and do business. This year’s show is June 11-13.

“We’re excited to welcome SIXINCH to the tenth floor,” said Byron Morton, Vice President of Leasing for The Mart. “Their creative approach to solutions for the workplace adds a functional, exciting and fun component to the established brands on the floor,” says Morton.

The SIXINCH showroom is located in Suite 10-164 (across from Wolf-Gordon). For appointments outside of Neocon, designers can contact SIXINCH Sales Representative, The Rüder Group, Suite 10-155.

About SIXINCH North America

Founded in Belgium in 2003 by Pieter Jamart and Michel Sels, SIXINCH was born from a passion for innovative materials and progressive design. In 2013, Peter and Michel partnered with U.S.-based Wieland Designs, a well-respected company in the furniture industry, and expanded the footprint for one of the most talked about furniture brands in the world. The name SIXINCH comes from the space between our ears, a mere 150 mm wide, or six inches. Learn more at sixinchrocks.com.

theMART is owned by New York-based Vornado Realty Trust, a fully integrated, publicly traded, real estate investment trust (REIT) and one of the largest owners and managers of commercial real estate in the United States.

 

SIXINCH takes home two BoY awards!

SIXINCH North America celebrates Interior Design Best of Year Awards

GOSHEN, IND. – SIXINCH® North America, a division of Wieland Designs, Inc., wins the “Interior Design’s Best of Year Award,” in the contract lounge seating and education furniture categories. Tauko and Tapa, the new seating and table designed by Mac Stopa for SIXINCH, won the prestigious Interior Design magazine award last weekend in New York City.

Interior Design’s Best of Year (BoY) is the design industry’s premiere design awards program, honoring the most significant work of the year and recognizing designers, architects and manufacturers from around the globe.

Now celebrating its 12th year, Interior Design’s Best of Year is the most highly regarded awards program in the industry. As the ultimate measure of excellence, BoY showcases what’s happening today in every category of design and sets the bar even higher for the future.

More than 1,000 design professionals and enthusiasts from Mexico, Poland, Brazil, China, Israel and more joined Interior Design on December 1 at the IAC building in New York to honor the world’s outstanding projects and products for the 12th annual BoY awards.

“On behalf of the team at SIXINCH and Mac Stopa’s Massive Design, we would like to thank our collaborators, supporters and friends,” said Josh Sweazy, Director of Sales for SIXINCH North America. “We are thrilled that the interior design and the A and D communities have recognized SIXINCH’s strength in the seating and education categories, from both a performance and design perspective.”


View all 2017 winners and honorees HERE