< Back to news

March 14, 2019

Drippin’ Too Hard

Over the past few years, we’ve worked hard to build a brand that excels in both traditional and non-traditional furniture markets. Our portfolio and vibe give us the ability to play in multiple channels – and girl have we been busy!

Things really got kicked into high gear late last year when we were invited to set up a VIP lounge for Machine Gun Kelly’s EST Fest in Butler, Ohio. It was a 3-day festival filled with music, food, parties and trying to remember the day before!

SIXINCH “mobile” lounge
EST Fest 2018

As 2018 came to a close, more opportunities started to come our way. One amazing relationship was kicked off due to Instagram stalking at its finest! We were flipping through IG and noticed a friend’s new venture called Rich Energy. What was Rich Energy? We had never heard of it so we researched and found out that it was brand new to the US market. We instantly thought about the opportunities for co-branding. They sell a premium drink and we curate premium environments – a match made in heaven. JT sketched the concept, presented it, and it’s been magic from that day!

SIXINCH lounge mock for Rich Energy

Fast forward to Rich Energy’s first US event, which was located in the VIP area of Revel Nightclub in Indianapolis, and held during the 2019 NFL Combine. The initial thoughts we had about helping them curate a space for their product came to fruition. The 3-day event was amazing and it helped Rich Energy kick things into high-gear! The sky is the limit for this brand, and we are excited to help them grow market share.

SIXINCH lounge for Rich Energy
SIXINCH + Rich Energy Team

On the heels of the Rich Energy lounge was another opportunity brought to us by our MGK family. This time, we were asked to curate a space for the #culturehouse19 at SXSW in Austin, Texas. JT worked his mock-up game and came up with a solution for their space. Below is our concept sketch along with event photos. As you can see, everything turned out great!

#culturehouse19 mock-up by Josh Taylor

2020 – What’s next?

< Back to news